{"id":2227,"date":"2015-07-20T06:00:47","date_gmt":"2015-07-20T06:00:47","guid":{"rendered":"http:\/\/www.mjtrends.com\/blog\/?p=2227"},"modified":"2015-07-16T18:39:46","modified_gmt":"2015-07-16T18:39:46","slug":"facebook-marketing","status":"publish","type":"post","link":"https:\/\/mjtrends.com\/blog\/2015\/07\/facebook-marketing\/","title":{"rendered":"Facebook Marketing"},"content":{"rendered":"<div><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/LLWZ1gT_9RM\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><\/p>\n<div style=\"padding:10px 0;\">Welcome to your Monday Morning cup of buzz &#8211; my name is Mike and I&#8217;m the owner of MJTrends. \u00a0I&#8217;ll be broadcasting every Monday morning at 6am bringing you news and information related to small business, ecommerce, fashion and crafting.<\/div>\n<div style=\"padding:10px 0;\">First up I want to talk about small business marketing &#8211; specifically Facebook. \u00a0We recently jumped on the bandwagon and put up a site on FaceBook &#8211; <a href=\"http:\/\/www.Facebook.com\/mjtrendsCreate\">faceboook.com\/mjtrendsCreate<\/a>.<\/div>\n<div style=\"padding:10px 0;\">To kick things off we ran a marketing campaign to offer 1\/2 off shipping for anyone who &#8216;liked&#8217; us on FaceBook. \u00a0Users had to like us and then message us &#8211; because FaceBook only allows for us to reply to a message &#8211; and we would send the coupon.<\/div>\n<div style=\"padding:10px 0;\">What I didn&#8217;t know is that FaceBook likes can be set to hidden. \u00a0Our goal was to spread the word.  I had to politely ask those users whose &#8216;likes&#8217; were hidden, if they would be willing to share our link on their timeline. \u00a0Luckily, the majority of users complied.<\/div>\n<div style=\"padding:10px 0;\">We didn&#8217;t the planet on fire, but we converted about 10% of our existing customer base, which I think is decent. \u00a0Futhermore, we track where our users come from and over night FaceBook started showing up in those reports &#8211; meaning people were visiting our page on FaceBook and coming directly to our site.<\/div>\n<div style=\"padding:10px 0;\">I&#8217;m happy with our first campaign, although if <strong>I had to do it differently I would have made it explicit what the goal of the campaign was &#8211; to grow our FaceBook users, and let customers know that we required either a public like or a link to our site on their wall<\/strong>.<\/div>\n<div style=\"padding:10px 0;\">Right now we are continuing to post our blog entries to FaceBook and also post some of our promotions to FaceBook &#8211; usually a few days after announcing it via our newsletter. \u00a0Our newsletter subscribers get 1st priority because we have found them to be our best customers.<\/div>\n<div style=\"padding:10px 0;\">Do you have a great FaceBook marketing story? \u00a0If so, I&#8217;d love to hear from you by submitting a comment below.<\/div>\n<div style=\"padding:10px 0;\">If you liked this video &#8211; please subscribe by clicking the subscribe button on <a href=\"https:\/\/www.youtube.com\/playlist?list=PLab8BQ1enrSgRrRnn3PZ-S2WOb8LQXnMM\">YouTube<\/a>.<\/div>\n<div style=\"padding:10px 0;\">You can also sign up for our newsletter for exclusive sales \/ discounts \/ possibly more FB promotions:<\/div>\n<div><a href=\"http:\/\/www.MJTrends.com\/newsletter.php\">MJTrends.com\/newsletter.php<\/a><\/div>\n<div style=\"padding:10px 0;\">See you next Monday.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to your Monday Morning cup of buzz &#8211; my name is Mike and I&#8217;m the owner of MJTrends. \u00a0I&#8217;ll be broadcasting every Monday morning at 6am bringing you news and information related to small business, ecommerce, fashion and crafting. First up I want to talk about small business marketing &#8211; specifically Facebook. \u00a0We recently [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[129],"tags":[],"class_list":["post-2227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/mjtrends.b-cdn.net\/images\/blog\/2015\/07\/morning-buzz.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6QIxo-zV","_links":{"self":[{"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2227"}],"version-history":[{"count":10,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2227\/revisions"}],"predecessor-version":[{"id":2238,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2227\/revisions\/2238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/media\/2237"}],"wp:attachment":[{"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}