{"id":2422,"date":"2015-07-27T06:00:26","date_gmt":"2015-07-27T06:00:26","guid":{"rendered":"http:\/\/www.mjtrends.com\/blog\/?p=2422"},"modified":"2015-07-24T17:46:13","modified_gmt":"2015-07-24T17:46:13","slug":"website-re-design","status":"publish","type":"post","link":"https:\/\/mjtrends.com\/blog\/2015\/07\/website-re-design\/","title":{"rendered":"Website re-design"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FG7Cm4UfkCY\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/p>\n<p>Welcome to your Monday morning cup of buzz.  My name is Mike and i&#8217;m the owner of MJTrends.com, broadcasting every Monday morning bringing you news and information related to small business and ecommerce.<\/p>\n<\/p>\n<p>Today I&#8217;m going to talk about website design.  Our site hasn&#8217;t been updated in 3 years.  In dog years &#8211; the design would be 21 years old, in internet years, the design would be about 80 years old.<\/p>\n<\/p>\n<p>In February of this year Google announced that they would begin prioritizing sites that are mobile friendly.  I knew we needed to update the site to work better on mobile phones.<\/p>\n<\/p>\n<p>Best practices dictate that you make small, incremental design changes over time, so that you&#8217;re users don&#8217;t get shocked by a major overhaul.  While I totally support this in theory, we couldn&#8217;t support it in practice.<\/p>\n<\/p>\n<p>The cost and time involved to incrementally update the site to a mobile friendly design was too high.  We are moving forward with a total overhaul.  We won&#8217;t be releasing it all it once &#8211; instead we are giving our users a taste of the changes by pushing it out to different non-critical parts of the site first.<\/p>\n<\/p>\n<p>The blog has been updated &#8211; which you can see here.  Next will be the forums, then our tutorial pages, user account pages, and the rest of the site last &#8211; product pages and checkout pages.<\/p>\n<\/p>\n<p>I&#8217;m crossing my fingers that we don&#8217;t alienate our current customer base.  The new design feels current, versus the old outdated version, and it works great on small and large screens.  I&#8217;m hoping that despite the shock of a brand new design, we won&#8217;t see conversion drop and may even see it increase.<\/p>\n<\/p>\n<p>In closing &#8211;<strong> I don&#8217;t recommend this approach.  It&#8217;s a risk, and if you have the money and time &#8211;  update your site incrementally<\/strong>.  As a small business with limited resources, we didn&#8217;t have that option.  Furthermore, I felt that Google had forced our hand into moving faster and that ultimately this was the best solution for us.<\/p>\n<\/p>\n<p><p>Do you have a great story about site design or ecommerce?  If so, I&#8217;d love to hear from you.  Drop me a line at: mharris@MJTrends.com.<\/p>\n<\/p>\n<\/p>\n<p>If you liked this video &#8211; please subscribe on youtube or subscribe to our RSS feed: www.MJTrends.com\/blog\/RSS<\/p>\n<\/p>\n<p>You can also sign up for our newsletter to get exclusive sales and discounts on our products:<\/p>\n<p><p><a href=\"http:\/\/www.mjtrends.com\/newsletter.php\">mjtrends.com\/newsletter.php<\/a><\/p>\n<\/p>\n<p>See you next Monday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to your Monday morning cup of buzz. My name is Mike and i&#8217;m the owner of MJTrends.com, broadcasting every Monday morning bringing you news and information related to small business and ecommerce. Today I&#8217;m going to talk about website design. Our site hasn&#8217;t been updated in 3 years. In dog years &#8211; the design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[129],"tags":[233,232,234,95],"class_list":["post-2422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-design","tag-ecommerce","tag-re-design","tag-website"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/mjtrends.b-cdn.net\/images\/blog\/2015\/07\/website-redesign.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6QIxo-D4","_links":{"self":[{"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2422"}],"version-history":[{"count":4,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2422\/revisions"}],"predecessor-version":[{"id":2426,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2422\/revisions\/2426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/media\/2427"}],"wp:attachment":[{"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}