Facebook Marketing

Welcome to your Monday Morning cup of buzz – my name is Mike and I’m the owner of MJTrends.  I’ll be broadcasting every Monday morning at 6am bringing you news and information related to small business, ecommerce, fashion and crafting.

First up I want to talk about small business marketing – specifically Facebook.  We recently jumped on the bandwagon and put up a site on FaceBook – faceboook.com/mjtrendsCreate.

To kick things off we ran a marketing campaign to offer 1/2 off shipping for anyone who ‘liked’ us on FaceBook.  Users had to like us and then message us – because FaceBook only allows for us to reply to a message – and we would send the coupon.

What I didn’t know is that FaceBook likes can be set to hidden.  Our goal was to spread the word. I had to politely ask those users whose ‘likes’ were hidden, if they would be willing to share our link on their timeline.  Luckily, the majority of users complied.

We didn’t the planet on fire, but we converted about 10% of our existing customer base, which I think is decent.  Futhermore, we track where our users come from and over night FaceBook started showing up in those reports – meaning people were visiting our page on FaceBook and coming directly to our site.

I’m happy with our first campaign, although if I had to do it differently I would have made it explicit what the goal of the campaign was – to grow our FaceBook users, and let customers know that we required either a public like or a link to our site on their wall.

Right now we are continuing to post our blog entries to FaceBook and also post some of our promotions to FaceBook – usually a few days after announcing it via our newsletter.  Our newsletter subscribers get 1st priority because we have found them to be our best customers.

Do you have a great FaceBook marketing story?  If so, I’d love to hear from you by submitting a comment below.

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See you next Monday.