From Ebay to Fashion Mogul: Sophia Amoruso
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Making the leap from a humble eBay seller to a millionaire CEO, Sophia Amoruso’s inspiring Cinderella story is something we all can learn from. Now leading the helm of the wildly popular “Nasty Gal” brand, Amoruso started off in a familiar scene for many twenty-somethings, the world of retail.
By the time she was 22, Sophia went through ten different retail jobs before becoming bored and decided to look for a new start. Using her photography skills and asking her friends to pose as models, Amoruso launched her own eBay store, and began to learn first-hand of what it’s like having her own online business.
According to Forbes, she remembers when she once found a Chanel jacket at a thrift store for a mere eight dollars, and resold the designer dud for over $1,000 through eBay. Eventually, Sophia parted ways from eBay and started her own online shop, and the rest was history.
Her brand, “Nasty Gal” is now based out of Los Angeles, and she still keeps things down to earth by having only a few hundred employees. Unlike many typical fashion retailers, Amoruso relies heavily on reaching out to customers using social media outlets, instead of typical marketing tactics.
“Nasty Gal” has become more than just a teen fashion giant, but rather a symbol for female empowerment. Women, not just teens, identify with the simple, sexy designs which ooze confidence, strength and femininity. Earlier this year, Amoruso penned her own memoirs in “#GIRLBOSS” which recounts her story from day one. Sophia gives plenty of behind-the-scenes stories from her own rise to success, including inspirational anecdotes and motivation.
Written by Jade Nicolette
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