We condemn racism, police violence, brutality, bigotry and hate. We stand with peaceful protestors and support the Black Lives Matter movement.
While we are a small company, we can do more than just making a statement, and we proactively commit to the following actions:
- Currently 75% of our staff have a diverse background and we will continue to hire and retain talent from a broad background of diverse people.
- We will seek to highlight and promote diverse businesses and individuals by seeking out those businesses and individuals and sharing their work on our blog.
- Support the movement to end racism and violence by promoting those messages and movements across the social media platforms where we have a presence including Instagram, Twitter, and Pinterest.
- As individuals we will support positive change with our votes and participation in our local and national elections.
It is times like these that can bring meaningful change. As the richest nation in the world we can do better. It is our collective response that will drive that change.
The part about using your social platforms like Instagram and Pinterest to amplify anti-racism messages stood out to me. It’s good to see a small company recognizing its influence and choosing to use it intentionally.
Not many brands mention internal stats like having 75% diverse staff and committing to maintain that, so that felt refreshingly transparent. I’m curious how you’ll track and share progress over time.
Highlighting diverse creators and businesses through your blog is a smart, tangible way to support the community beyond donations. I’d love to see regular features that introduce us to those voices.
I appreciate that you went beyond a statement and outlined concrete actions like continuing to hire from diverse backgrounds and promoting other businesses on your blog. That kind of follow-through matters more than words alone.
Your point about change also coming from individual actions like voting and civic participation adds an important layer. It ties the company stance back to personal responsibility, which often gets overlooked in brand statements.